Age Of Propaganda

Author : Anthony R. Pratkanis
ISBN : 0805074031
Genre : Political Science
File Size : 58.48 MB
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Examines the patterns, motives, and effects of mass persuasion, discussing the history of propaganda, how the message of propaganda is delivered, and counteracting the tactics of mass persuasion.
Category: Political Science


Author : Edward L. Bernays
ISBN : 3936086354
Genre : Demokratie / Öffentliche Meinung / Staatliche Information / Öffentlichkeitsarbeit / USA
File Size : 23.82 MB
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Category: Demokratie / Öffentliche Meinung / Staatliche Information / Öffentlichkeitsarbeit / USA

Propaganda And Mass Persuasion

Author : Nicholas John Cull
ISBN : 9781576078204
Genre : History
File Size : 45.23 MB
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Entries provide information on the history, key propagandists, and techniques and concepts of propaganda.
Category: History

Britische Presse Und Dekolonisation Daily Mirror Und Daily Express Zum Mau Mau Aufstand In Kenia Anfang Der 1950er Jahre

Author : Rohland Schuknecht
ISBN : 9783638847988
Genre :
File Size : 57.48 MB
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Magisterarbeit aus dem Jahr 2001 im Fachbereich Geschichte Europa - and. Lander - Europa Nachkriegszeit, Note: sehr gut, Humboldt-Universitat zu Berlin (Institut fur Geschichtswissenschaften), Sprache: Deutsch, Anmerkungen: Die Arbeit untersucht anhand von zwei Beispielen Berichterstattung und Kommentar der britischen Yellow Press zum Mau Mau-Aufstand (1952-1959) in Kenia. Zentral ist die Frage nach der Wahrnehmung einer kolonialen Krise durch die Massenpresse und die Art und Weise der Kommunikation an die Offentlichkeit., Abstract: Die Arbeit untersucht Berichterstattung und Kommentar des Daily Express und des Daily Mirror zum Mau Mau-Aufstand in der britischen Kolonie Kenia im Zeitraum Oktober 1952 bis April 1954. In beiden Zeitungen war der Aufstand ein wichtiges Thema, was vor allem auf die Eskalation der Gewalt nach der Ausrufung des Notstandes in Kenia im Oktober 1952 zuruckzufuhren ist. Aus der politischen Ausrichtung der Blatter ergaben sich jedoch unterschiedliche Herangehensweisen an das Problem. Der konservative Daily Express konzentrierte sich vor allem auf die Darstellung britischer Siedler als Opfer bzw. heldenhafte Kampfer gegen die entfesselte afrikanische Barbarei." Der linksliberale Daily Mirror hingegen verurteilte die repressive Politik der Kolonialregierung und die fragwurdigen Methoden der britischen Sicherheitskrafte. Der Diskurs in beiden Zeitungen ist von einer oberflachlichen Sicht auf die Ereignisse in Kenia gepragt. Die Ursachen des Aufstandes und die Verhaltnisse in Kenia bleiben weitgehend im Dunkeln. Beide Blatter akzeptierten die von der Regierung verbreitete, vereinfachende und mit fragwurdigen Stereotypen durchsetzte Deutung der Mau Mau-Bewegung als terroristisches, atavistisches und irrationales Gebilde und stellten die britische Kolonialherrschaft in Kenia an sich nicht in Frage. Wahrend der Daily Express jedoch von einer Beibehaltung des Status quo ausging, unterstutzte der Daily Mirror die Forderung der britischen Opposition

Propaganda And Persuasion

Author : Garth Jowett
ISBN : 1412908973
Genre : Language Arts & Disciplines
File Size : 29.8 MB
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Propaganda and Persuasion, Fourth Edition is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the three previous editions, the Fourth Edition has been revised, updated, and expanded. Authors Garth S. Jowett and Victoria O'Donnell provide a remarkable and cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies, and collective memory.
Category: Language Arts & Disciplines

Munitions Of The Mind

Author : Philip M. Taylor
ISBN : 0719067677
Genre : History
File Size : 24.59 MB
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"The range of this book, as well as the analysis it offers, makes it an ideal text for all international courses covering media and communications studies, cultural history, military history and politics. It will prove accessible to the general reader."--BOOK JACKET.
Category: History


Author : Jack Welch
ISBN : 9783593423357
Genre : Business & Economics
File Size : 50.41 MB
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Jack Welch ist die größte lebende Managementlegende. General Electric wurde unter seiner Führung eines der erfolgreichsten Unternehmen der Welt. In »Winning« gibt er sein fundiertes Wissen weiter – handfeste, erprobte und garantiert wirksame Methoden – die ihn bis heute weltweit einflussreich machen. Welch verrät, was zu tun ist, um als Manager außergewöhnlich erfolgreich zu werden. »Sie werden nie wieder ein anderes Managementbuch benötigen!« Warren Buffett
Category: Business & Economics

Sold On Language

Author : Julie Sedivy
ISBN : 1119996082
Genre : Psychology
File Size : 56.67 MB
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As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us. In Sold on Language, noted language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the ways in which commercial and political advertisers speak to us. In an environment saturated with information, advertising messages attempt to compress as much persuasive power into as small a linguistic space as possible. These messages, the authors reveal, might take the form of a brand name whose sound evokes a certain impression, a turn of phrase that gently applies peer pressure, or a subtle accent that zeroes in on a target audience. As more and more techniques of persuasion are aimed squarely at the corner of our mind which automatically takes in information without conscious thought or deliberation, does 'endless choice' actually mean the end of true choice? Sold on Language offers thought-provoking insights into the choices we make as consumers and citizens – and the choices that are increasingly being made for us. Click here for more discussion and debate on the authors’ blog: [Wiley disclaims all responsibility and liability for the content of any third-party websites that can be linked to from this website. Users assume sole responsibility for accessing third-party websites and the use of any content appearing on such websites. Any views expressed in such websites are the views of the authors of the content appearing on those websites and not the views of Wiley or its affiliates, nor do they in any way represent an endorsement by Wiley or its affiliates.]
Category: Psychology

Ayn Rand Cult

Author : Jeff Walker
ISBN : 9780812698190
Genre : Biography & Autobiography
File Size : 67.43 MB
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Despised by the intellectual establishment, Ayn Rand continues to attract many thousands of devoted followers. Her "Objectivist" movement preaches an uncompromising hard line on politics, art, sex, and psychological health. Though much has been written about Rand, The Ayn Rand Cult is the first book to explain the true origin of her ideas and to show how they were shaped into a new, atheistic religion. Jeff Walker shatters many myths about Rand, exposing Objectivism as a classic cult, unusual because of its overt emphasis on self-interest, rationality, and atheism, but typical of cults in its guru-worship, thought control, trial and excommunication of deviants, and hostility to existing society.
Category: Biography & Autobiography

Interpersonal Communication

Author : Teri Kwal Gamble
ISBN : 9781483322049
Genre : Language Arts & Disciplines
File Size : 30.18 MB
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Written in a conversational style for students living in today's world of ever-evolving media and new technology, this hands-on skills guide by Teri Kwal Gamble and Michael W. Gamble puts students at the center of interpersonal communication. To help them become better, more successful communicators, married author team Teri Kwal Gamble and Michael Gamble shed new light on the dynamics of students' everyday interactions and relationships, and give students the tools they need to develop and cultivate effective communication skills. Using an applied, case-study approach that draws from popular culture and students' own experiences, Gamble and Gamble go beyond skill building by encouraging readers to critically reflect on their own communication patterns and actively apply relevant theory to develop and maintain healthy relationships with family, friends, romantic partners, and co-workers. Designed to promote self-reflection and develop students' interpersonal communication skills, each chapter of this engaging text examines how media, technology, gender, and culture affect the dynamics of relationships and self-expression.
Category: Language Arts & Disciplines