Food Politics

Author : Marion Nestle
ISBN : 9780520955066
Genre : Cooking
File Size : 48.73 MB
Format : PDF, Kindle
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We all witness, in advertising and on supermarket shelves, the fierce competition for our food dollars. In this engrossing exposé, Marion Nestle goes behind the scenes to reveal how the competition really works and how it affects our health. The abundance of food in the United States--enough calories to meet the needs of every man, woman, and child twice over--has a downside. Our over-efficient food industry must do everything possible to persuade people to eat more--more food, more often, and in larger portions--no matter what it does to waistlines or well-being. Like manufacturing cigarettes or building weapons, making food is big business. Food companies in 2000 generated nearly $900 billion in sales. They have stakeholders to please, shareholders to satisfy, and government regulations to deal with. It is nevertheless shocking to learn precisely how food companies lobby officials, co-opt experts, and expand sales by marketing to children, members of minority groups, and people in developing countries. We learn that the food industry plays politics as well as or better than other industries, not least because so much of its activity takes place outside the public view. Editor of the 1988 Surgeon General's Report on Nutrition and Health, Nestle is uniquely qualified to lead us through the maze of food industry interests and influences. She vividly illustrates food politics in action: watered-down government dietary advice, schools pushing soft drinks, diet supplements promoted as if they were First Amendment rights. When it comes to the mass production and consumption of food, strategic decisions are driven by economics--not science, not common sense, and certainly not health. No wonder most of us are thoroughly confused about what to eat to stay healthy. An accessible and balanced account, Food Politics will forever change the way we respond to food industry marketing practices. By explaining how much the food industry influences government nutrition policies and how cleverly it links its interests to those of nutrition experts, this path-breaking book helps us understand more clearly than ever before what we eat and why.
Category: Cooking

Imageanalyse Von Wellnessmineralw Ssern

Author : Elisabeth Ort
ISBN : 9783832481308
Genre : Business & Economics
File Size : 35.38 MB
Format : PDF, Docs
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Inhaltsangabe:Zusammenfassung: Dem Boom von Wellness-Produkten kann man sich heutzutage in Österreich nur schwer entziehen. Vom Wellness-Weekend im Thermenhotel, Wellness-Kosmetikartikel, Wellness-Joghurts, Wellness-Kleidung bis hin zur Wellness-WC-Anlage in Shopping Zentren (z.B. im Millenium Tower in Wien) werden gewisse Produktgruppen vom Marketing immer mehr mit dem Wort Wellness verbunden. So geschieht es auch bei alkoholfreien Getränken, dass es anscheinend nicht mehr reicht, ein Mineralwasser mit Geschmack zu sein, sondern der prickelnde Genuss wird in der Werbung angepriesen mit Assoziationen wie Emotion, Balance, Body&Soul, Wellness, Light etc. Die Absatzzahlen, vor allem im Marktsegment der Wellness Mineralwässer, verzeichneten im Sommer 2003 ein Umsatzplus, von denen andere Branchen nur träumen können. Doch warum ist dem so? Kaufen wir mit diesen Produkten ganz bewusst das Image beziehungsweise die Illusion der Wellness dazu? Oder erleichtern die Rezipienten ihre Geldbörsen deshalb gerne, weil es einfach nur schmeckt? Diesem kontroversen Thema möchte ich mich anhand einer empirischen Untersuchung wissenschaftlich widmen: Imageanalyse von Wellness Mineralwässern, am Beispiel von Römerquelle Emotion, Vöslauer Balance, Rauch Nativa active, Markus Body & Soul, Almdudler guarana light und Nestlé Wellness. Nach einer kurzen Einleitung zum Thema Wasser ganz allgemein wird der Versuch der Klärung der Begriffe Image und Wellness unternommen. Anschließend werden ausgehend von der Systemtheorie in der Kommunikationswissenschaft anhand einer schriftlichen Befragung, die mit zwei Vergleichsgruppen zu jeweils 40 Personen (n1=40 Sportliche Personen, n2=40 Nicht Sportliche Personen) in Wien vom 12.12.2003 bis 10.01.2004 durchgeführt wurde, die entwickelten Hypothesen verifiziert bzw. falsifiziert. Zusammenfassend kann festgehalten werden, dass Produkte, die bekannt sind und konsumiert werden, einen besseren Imagewert erhielten, als jene, die unbekannt sind. Führende Imagewerte haben die Submarken Römerquelle Emotion und Vöslauer Balance. Positiv bewertet wurde auch der Imagewert der Produkte von Rauch Nativa Active. Markus Body&Soul sowie Nestlé Wellness konnten sich aufgrund der niedrigeren Bekanntheit eher im Mittelfeld der semantischen Differenziale positionieren. Am schlechtesten wurde Almdudler Light bewertet. Inhaltsverzeichnis:Inhaltsverzeichnis: 1.Einleitung5 1.1Kulturgeschichte von Mineralwasser5 1.2Aufgaben von Wasser im [...]
Category: Business & Economics

Teaching Food And Culture

Author : Candice Lowe Swift
ISBN : 9781315419398
Genre : Social Science
File Size : 31.30 MB
Format : PDF
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With the rapid growth and interest in food studies around the U.S. and globally, the original essays in this one-of-a-kind volume aid instructors in expanding their teaching to include both the latest scholarship and engage with public debate around issues related to food. The chapters represent the product of original efforts to develop ways to teach both with and about food in the classroom, written by innovative instructors who have successfully done so. It would appeal to community college and university instructors in anthropology and social science disciplines who currently teach or want to develop food-related courses. This book -illustrates the creative ways that college instructors have tackled teaching about food and used food as an instructional device;-aims to train the next generation of food scholars to deal with the complex problems of feeding an ever-increasing population -contains an interview with Sidney Mintz, the most influential anthropologist shaping the study of food
Category: Social Science

Hidden Hunger

Author : Aya Hirata Kimura
ISBN : 9780801467684
Genre : Technology & Engineering
File Size : 71.87 MB
Format : PDF, Kindle
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For decades, NGOs targeting world hunger focused on ensuring that adequate quantities of food were being sent to those in need. In the 1990s, the international food policy community turned its focus to the "hidden hunger" of micronutrient deficiencies, a problem that resulted in two scientific solutions: fortification, the addition of nutrients to processed foods, and biofortification, the modification of crops to produce more nutritious yields. This hidden hunger was presented as a scientific problem to be solved by "experts" and scientifically engineered smart foods rather than through local knowledge, which was deemed unscientific and, hence, irrelevant. In Hidden Hunger, Aya Hirata Kimura explores this recent emphasis on micronutrients and smart foods within the international development community and, in particular, how the voices of women were silenced despite their expertise in food purchasing and preparation. Kimura grounds her analysis in case studies of attempts to enrich and market three basic foods-rice, wheat flour, and baby food-in Indonesia. She shows the power of nutritionism and how its technical focus enhanced the power of corporations as a government partner while restricting public participation in the making of policy for public health and food. She also analyzes the role of advertising to promote fortified foodstuffs and traces the history of Golden Rice, a crop genetically engineered to alleviate vitamin A deficiencies. Situating the recent turn to smart food in Indonesia and elsewhere as part of a long history of technical attempts to solve the Third World food problem, Kimura deftly analyzes the intersection of scientific expertise, market forces, and gendered knowledge to illuminate how hidden hunger ultimately defined women as victims rather than as active agents.
Category: Technology & Engineering

The Politics Of The Pantry

Author : Michael Mikulak
ISBN : 9780773590182
Genre : Cooking
File Size : 30.88 MB
Format : PDF, ePub
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"What's for dinner?" has always been a complicated question. The locavore movement has politicized food and challenged us to rethink the answer in new and radical ways. These days, questions about where our food comes from have moved beyond 100-mile-dieters into the mainstream. Celebrity chefs Jamie Oliver and Alice Waters, alternative food gurus such as Michael Pollan, and numerous other popular and academic commentators have all talked about the importance of understanding the sources and transformation of food on a human scale. In The Politics of the Pantry, Michael Mikulak interrogates these narratives - what he calls "storied food" - in food culture. As with any story, however, it is important to ask: who is telling it? Who is the audience? What assumptions are being made? Mikulak examines competing narratives of food, pleasure, sustainability, and value that have emerged from the growing sustainable food movement as well as food's past and present relationship to environmentalism in order to understand the potential and the limits of food politics. He also considers whether or not sustainable food practices can address questions about health, environmental sustainability, and local economic development, while at the same time articulating an ethical globalization. An innovative blend of academic analysis, poetic celebration, and autobiography, The Politics of the Pantry provides anyone interested in the future of food and the emergence of a green economy with a better understanding of how what we eat is transforming the world.
Category: Cooking

Eating Culture

Author : Gillian Crowther
ISBN : 9781442604650
Genre : Social Science
File Size : 45.21 MB
Format : PDF, ePub, Docs
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"Humans have an appetite for food, and anthropology - as the study of human beings, their culture, and society - has an interest in the role of food. From ingredients and recipes to meals and menus across time and space, Eating Culture is a highly engaging overview that illustrates the important role that anthropology and anthropologists have played in understanding food. Organized around the sometimes elusive concept of cuisine and the public discourse - on gastronomy, nutrition, sustainability, and culinary skills - that surrounds it, this practical guide to anthropological method and theory brings order and insight to our changing relationship with food."--pub. desc.
Category: Social Science

Global Obligations For The Right To Food

Author : George Kent
ISBN : 9781461636793
Genre : Political Science
File Size : 26.71 MB
Format : PDF, ePub, Docs
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A child may be born into a poor country, but not a poor world. If global human rights are to be meaningful, they must be universal. Global Obligations for the Right to Food assesses the nature and depth of the global responsibility to provide adequate food to the world's population. While governments have a primary responsibility for assuring the right to food for people under national jurisdictions, we as a global community are all responsible. Global Obligations for the Right to Food explores the various actions that should be taken by governments, non-governmental organizations, and individuals to ensure that citizens of the world have access to adequate food.
Category: Political Science

Fast Food Kids

Author : Amy L. Best
ISBN : 9781479802326
Genre : Health & Fitness
File Size : 72.83 MB
Format : PDF, ePub, Mobi
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In recent years, questions such as “what are kids eating?” and “who’s feeding our kids?” have sparked a torrent of public and policy debates as we increasingly focus our attention on the issue of childhood obesity. The Centers for Disease Control and Prevention estimates that while 1 in 3 American children are either overweight or obese, that number is higher for children living in concentrated poverty. Enduring inequalities in communities, schools, and homes affect young people’s access to different types of food, with real consequences in life choices and health outcomes. Fast-Food Kids sheds light on the social contexts in which kids eat, and the broader backdrop of social change in American life, demonstrating why attention to food’s social meaning is important to effective public health policy, particularly actions that focus on behavioral change and school food reforms. Through in-depth interviews and observation with high school and college students, Amy L. Best provides rich narratives of the everyday life of youth, highlighting young people’s voices and perspectives and the places where they eat. The book provides a thorough account of the role that food plays in the lives of today’s youth, teasing out the many contradictions of food as a cultural object—fast food portrayed as a necessity for the poor and yet, reviled by upper-middle class parents; fast food restaurants as one of the few spaces that kids can claim and effectively ‘take over’ for several hours each day; food corporations spending millions each year to market their food to kids and to lobby Congress against regulations; schools struggling to deliver healthy food young people will actually eat, and the difficulty of arranging family dinners, which are known to promote family cohesion and stability. A conceptually-driven, ethnographic account of youth and the places where they eat, Fast-Food Kids examines the complex relationship between youth identity and food consumption, offering answers to those straightforward questions that require crucial and comprehensive solutions.
Category: Health & Fitness