Ogilvy On Advertising

Author : David Ogilvy
ISBN : 9780804170055
Genre : Social Science
File Size : 25.37 MB
Format : PDF, ePub, Mobi
Download : 575
Read : 189

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Category: Social Science

Ogilvy On Advertising In The Digital Age

Author : Miles Young
ISBN : 9781635571479
Genre : Design
File Size : 32.32 MB
Format : PDF, Kindle
Download : 177
Read : 1056

From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future. This essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today's ever-expanding technological marketplace.
Category: Design

New York Magazine

Author :
ISBN :
Genre :
File Size : 32.47 MB
Format : PDF, Kindle
Download : 398
Read : 628

New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
Category:

American Automobile Advertising 1930 1980

Author : Heon Stevenson
ISBN : 9780786452316
Genre : Transportation
File Size : 25.69 MB
Format : PDF, Kindle
Download : 609
Read : 1136

This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the “Big Three” automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.
Category: Transportation

Advertising Strategy

Author : Tom Altstiel
ISBN : 1412917964
Genre : Social Science
File Size : 68.22 MB
Format : PDF, ePub, Docs
Download : 218
Read : 1039

Written in an accessible style, Advertising Strategy: Creative Tactics From the Outside/In gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Unlike many books that focus only on advertising created for large consumer accounts, this text also covers business-to-business, in-house, and small agency advertising. Authors Tom Altstiel and Jean Grow provide students with a unique blend of real world and academic perspectives through their own personal experience as a working creative director and agency principal and an actively teaching professor at one of the top advertising programs in the country.
Category: Social Science

Confessions Of An Advertising Man

Author : David Ogilvy
ISBN : 190491537X
Genre : Business & Economics
File Size : 20.30 MB
Format : PDF
Download : 557
Read : 1264

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.
Category: Business & Economics

We Are What We Sell How Advertising Shapes American Life And Always Has 3 Volumes

Author : Danielle Sarver Coombs
ISBN : 9780313392450
Genre : Social Science
File Size : 47.91 MB
Format : PDF, Mobi
Download : 169
Read : 1213

For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. • Includes original essays by noted cultural and advertising historians, commentators, and journalists • Provides analysis from experts in advertising and popular culture that places American advertising in historical and cultural context • Supplies a comprehensive examination of advertising history and its consequences across modern America • Presents an extensive analysis of the role of new media and the Internet • Documents why advertising is necessary, not only for companies, but in determining what being "an American" constitutes
Category: Social Science

Fables Fashions And Facts About Advertising

Author : John Philip Jones
ISBN : 9781452236834
Genre : Business & Economics
File Size : 42.7 MB
Format : PDF, ePub, Mobi
Download : 469
Read : 377

John Philip Jones, bestselling author and internationally known advertising scholar, has written a textbook to help evaluate advertising "fables" and "fashions," and also to study the facts. He uses the latest trends and cutting-edge research to illustrate their occasional incompleteness, inadequacy, and in some cases total wrongheadedness. Each chapter then attempts to describe one aspect of how advertising really works. Unlike most other advertising textbooks, Fables, Fashions, and Facts About Advertising is not written as a "how to" text, or as a vehicle for war stories, or as a sales pitch. Instead, it is a book that concentrates solely on describing how advertising works. Written to be accessible to the general public with little or no experience studying advertising, it makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses.
Category: Business & Economics

Advertising For Dummies

Author : Gary Dahl
ISBN : 9780470045831
Genre : Business & Economics
File Size : 54.78 MB
Format : PDF, ePub
Download : 128
Read : 1171

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to: Identify and reach your target audience Define and position your message Get the most bang for your buck Produce great ads for every medium Buy the different media Create buzz and use publicity Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.
Category: Business & Economics

Tools Der Titanen

Author : Tim Ferriss
ISBN : 9783960920335
Genre : Self-Help
File Size : 84.5 MB
Format : PDF, ePub
Download : 989
Read : 1150

"Ich habe dieses Buch, mein ultimatives Notizbuch voller nützlicher Werkzeuge, für mich selbst kreiert. Es hat mein Leben verändert und ich hoffe, dir wird es genauso helfen." TIM FERRISS "In den letzten zwei Jahren habe ich beinahe 200 Weltklasse-Performer interviewt. Die Bandbreite der Gäste reicht von Stars (Jamie Foxx, Arnold Schwarzenegger) und Topathleten bis hin zu legendären Kommandanten von Spezialeinheiten und sogar Schwarzmarkt-Biochemikern. Viele meiner Gäste akzeptierten erstmals in ihrer Karriere ein Zwei-bis-drei-Stunden-Interview. Dieses Buch enthält unverzichtbare Tools, Taktiken und Insiderwissen, die anderswo nicht zu finden sind, außerdem neue Tipps von früheren Gästen und Lebensweisheiten neuer Gäste, die du noch nicht kennst." Was das Buch so außergewöhnlich macht, ist der unablässige Fokus auf leicht umsetzbare Details: - Was tun diese Titanen in den ersten 60 Minuten an jedem Morgen? - Wie sieht ihre Trainingsroutine aus und warum? - Welches Buch haben sie am häufigsten an andere Menschen verschenkt? - Was betrachten sie als die größten Zeitverschwender? - Welche Nahrungsergänzungsmittel nehmen sie täglich? "Alles, was du auf diesen Seiten liest, habe ich in meinem Leben bereits auf die eine oder andere Weise angewandt. Ich habe Dutzende der dargestellten Taktiken bei kritischen Verhandlungen, in riskanter Umgebung oder bei großen Deals eingesetzt. Die Lektionen haben mir zu Millionen von Dollar verholfen und mich vor Jahren verschwendeter Bemühungen und Frustration bewahrt." TIM FERRISS
Category: Self-Help